Ever since I started my business, I pay way too much attention to customer service. I can’t help it. I notice when someone wows me — when one tiny part of the experience is so good it almost feels suspicious. (Looking at you, Chick-fil-A. How are your people that nice? Is there a manual? Do […]

If you’re a business owner who’s been putting off getting help because you can’t afford the “full” version, this one’s for you. I used to think outsourcing was all or nothing. Like, either I could afford to fully hand something off to a professional, or I just had to keep doing it myself. There was […]

If you take one piece of social media advice from me this year, let it be this: record your founder story and pin it to your Instagram grid. I bring this up in every workshop, every strategy session, and every client onboarding. It’s the single most underrated piece of content a service-based business owner can […]

You made a great impression. Maybe it was at a networking event. Maybe someone referred you over text on a Tuesday afternoon. Maybe you had a genuinely great conversation with someone who seemed like a perfect fit for what you do. And then they went home. And they did what every single person does before […]

I’ve recently been getting more serious about working out. Specifically weight lifting. Not in the gym-bro bodybuilder way, but in the “I’m in my late 30s and all the data points to weight lifting is what’s going to keep me young” sorta way. It’s something I actually enjoy doing because it’s something my husband and […]

When life throws you a curveball Last week was not on my bingo card. We got about 2 feet of snow (much like most of the rest of the Northeast), and my son got sick, which rapidly escalated into croup and a middle-of-the-night ER visit. They took great care of him, and he was feeling […]

We all have one. That thing on your to-do list you’ve rewritten for three weeks straight. The one that migrates from Monday to Friday to “next week” to a sticky note that’s now buried under other sticky notes. You tell yourself you’ll get to it. Tomorrow. After this project. When things calm down. But here’s […]

I got on the word of the year train last year for the very first time. I chose the word discipline. For me, that meant finally getting up before my kids (no easy task with 5am risers), working out consistently, and being more strict with my schedule. As I reflected back on the year, I […]

I’m going to be honest with you about something that might sting a little. You don’t have a content problem. I know, I know. It feels like you do. You’re staring at your phone, blanking on what to post, scrolling for inspiration, maybe even Googling “Instagram post ideas for [your industry]” and copying whatever shows […]